Loyalty Bonus for Xpax Users

Xpax, Celcom (Malaysia) Berhad’s prepaid brand, today introduced Loyalty Bonus, its latest offering under the Xpax Bonus campaign.

With this new bonus plan, the longer a customer stays with Xpax, the more FREE SMS they will receive to their 8pax. Only customers who have been with Xpax for more than 6 months are eligible to enjoy this bonus. The Loyalty Bonus will be awarded to customers automatically every mid of the month (no registration required), and will be given based on the table below:

Length of stay Free SMS to 8pax (per month)

6 - 11 months 15
12 – 23 months 25
24 – 35 months 35
36 – 47 months 45
48 – 59 months 55
60 – 71 months 65
72 – 83 months 75
84 – 95 months 85
96 – 107 months 95
108 – 119 months 100
120 months & above 100


Speaking at an exclusive media briefing on this new bonus offering, En Zalman Aefendy Zainal Abidin, Senior Vice President of Marketing, Celcom (Malaysia) Berhad said, “The Loyalty Bonus is Xpax’s way of rewarding millions of our loyal customers. With the introduction of yet another new bonus, Xpax is clearly the market leader in terms of rewarding our customers. We are continuously coming up with innovative and original customer loyalty programmes designed to empower our Xpax customers with the BEST overall prepaid experience in the market.”

Xpax has already launched five other bonuses via the Xpax Bonus campaign, which are :
§ Every Month Bonus - rewards Xpax customers with MORE free bonus airtime EVERY MONTH in addition to many more great benefits and rewards. Customers will get up to 8% bonus airtime for usage of RM50 or more. The bonus airtime is automatically credited into customers’ account. They don’t need to redeem points or wait for four months.
§ Birthday Bonus - rewards customers with FREE calls and SMSes to their 8pax on their birthday and the next 6 days. Customers can enjoy this bonus if their stay with Xpax is more than 3 months since activation and the customers’ account remains active.
§ Early Reload Bonus - Xpax customers can enjoy up to five extra validity days when they reload a minimum of RM10 within their active period. The extra five days validity will then be credited the next day once the customer has successfully completed the reload.
§ Surprise Bonus - customers from time to time will enjoy surprise benefits whenever they reload.
§ Hello Sunday Bonus - customers can enjoy FREE minutes to their 8pax on Sundays every month based on how much they spend the previous month. For every RM1 they spend, they will get 30 seconds FREE the following month.

In addition to the launch of the Loyalty Bonus, Celcom rolled out its new mobile instant messaging service, IM(X), which enables prepaid and postpaid customers to enjoy real time text conversation with friends and colleagues, anytime, anywhere.



Customers can also chat with other non-Celcom IM(X) subscribers using the IM(X) client via the SMS continuity feature, which means that non-IM(X) users will receive their messages in the form of an SMS. Other IM(X) features include seamless login (no passwords required); adding contacts via mobile number or phone book; adding friends using their mobile numbers; public & private chat rooms and so much more.

“Celcom is the only telco in Malaysia to tie-up with Yahoo! for this service. IM(X) is fully integrated with the Yahoo! Messenger platform, which means that all existing Yahoo! Messenger users can bring their chatting experience from their PCs to their mobile phones and enjoy real time conversation, anytime, anywhere, using Celcom’s unrivalled network coverage,” Zalman said.

IM(X) offers unlimited messaging at one low flat fee. The monthly unlimited subscription fee for IM(X) is only RM8, whereas the weekly unlimited subscription fee is only RM3. Free trial of the service is currently being offered until 31 December 2008.