10 October 2008
Canon Dominates the Point-and-Shoot Segment with 4 New PowerShots
The new models - PowerShot SX110IS, A2000IS, A1000IS and E1 are joining the ‘point-and-shoot’ segment that will make the user’s photography experience one of a kind. The models are sleeker, more powerful cameras that are easy to use with excellent functionality and performance.
Coupled with Canon’s lens-making expertise with zoom lenses, the latest PowerShot models offer a wide range of flexibility- 4x optical zoom (PowerShot A1000IS and E1), 6x (PowerShot A2000IS) and 10x optical zoom (PowerShot SX110IS). All four models feature Canon’s lens-shift type Optical Image Stabilizer (OIS) for shake-free shots and enhanced low-light performance.
These four new slim, sleek and intelligent PowerShot models offer more easy-to-use intelligent features for that ‘Great Shot Every Time’. All four models are a perfect toy for the compulsive Facebook user or curious pro-sumer keen to explore detailed photography. Canon’s new PowerShot range was designed for effortless control and poetic results.
PowerShot SX110IS: Affordable, High Performing & Super Zoom capabilities.
Creating a new benchmark in Zoom, the PowerShot SX110IS will guarantee enviable results. Encased in a slim body which features Control Dial for easy operation, it packs the greatest Zoom (10X with OIS) among the four. There are also easy-to-use Manual controls for the fussy professional- the ISO sensitive P mode, Tv and Av modes (for aperture and shutter speeds) and the fully M (Manual) mode.
It’s also fitted with advanced Face Detection Technology, HI-ISO with Motion Detection Technology and the convenient Face Selector Button. There’s also the handy Auto Red Eye correction and Image Inspection Tool. The camera will focus and capture naturally a private dinner for a two or a rowdy party of nine. The new scene modes- Easy, Sunset and ISO 3200- also help cater for great, 9MP shots.
PowerShot A2000IS: Compact Mid Zoom Capabilities
PowerShot A2000IS is a slim and compact shooter that delivers high-powered, 10MP pictures and superior 6x Zoom with OIS (Optical Image Stabilizer), while remaining surprisingly affordable. Using the DIGIC III Imaging Processor, it offers advanced Face Detection technology- which includes OIS, Noise Reduction technology and Auto Hi-ISO mode (with Motion Detection capabilities)- all at the touch of a convenient Face Selector Button, which activates the Face Select and Track function for up to nine faces.
The people-friendly technology also includes Face Detection AF/AE/FE/WB and AF point zoom. Three new modes, ‘Easy’ (which further simplifies operation by disabling other controls), ‘Sunset’ and ISO3200 make it easier than ever to produce great memories, while on-the-go. Auto Red Eye correction and an Image Inspection Tool lets users check on image-quality. For those meticulous with composition, there’s the generous 3-inch LCD to help supervise every angle.
PowerShot A1000IS: Versatile Shooters
For a cheeky variation of the PowerShot A2000IS, there’s the PowerShot A1000IS a similar model which comes with 4X Zoom, a 2.5 inch LCD screen and four attractive colors (Desert Bronze, Deep Ocean, Wine Berry & Volcanic Gray).
PowerShot E1: Cute is me
Finally, the PowerShot E1 completes the line-up with similar technology- DIGIC III Imaging Processor, advanced Face Detection Technology, Hi-ISO Motion Detection Technology and a snazzy Face Selector Button, all in a new contemporary design. It’s also available in three desirable pastel shades of cotton pink, aqua blue and vanilla white, while offering 10MP shots, 4X Zoom with OIS, the three newly added scene modes of Easy, Sunset and ISO 3200.
Availability & Pricing
The Canon PowerShot SX110IS, A2000IS, A1000IS (with Batteries FOC 2xAA) and E1 cameras will be available at authorised Canon dealers from early October at the recommended retail price of RM 1,099.00 , RM799.00, RM699.00, and RM 699.00 respectively.
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