10 October 2008

Canon Transfers Its Unparalleled Lens Technology to Binoculars



Not even concentrating on imaging products, Canon Marketing (Malaysia), a global leader in photographic and digital imaging solutions, launched six models of its newly introduced binoculars series- 8x25 IS, 10x30 IS, 10x42 L IS WP, 18x50 IS AW, 15x50 IS AW and 12x36 IS II. Each model is equipped with Canon’s technologically advanced lenses.

Image Stabilizer Technology

Canon’s newly launched binoculars employ the groundbreaking Image Stabilizer (IS) technology which is widely available in its cameras. This technology will help minimise binocular shake” that would occur due to muscle fatigue or movement of the subject viewed. The Image Stabilizer System also utilises a Vari- Angle Prism (VAP) which has two sensors- vertical and horizontal that detects motion and a microprocessor that adjusts the Prism on each side to detect the amount of binocular shake. This sensor provides instant adjustment of the refraction angle to compensate for motion.

Rain or Shine- Sharp Viewing

The six models also serve its ultimate purpose of outdoor use as the models are either waterproof or water resistant. Built to withstand a wide range of conditions such as rain and high humidity, the 10x42 L IS WP can even be completely submerged in water.

Attention to Detail

Engineered to deliver quality performance, every pair of binoculars introduced by Canon uses state-of-the-art optical technology adapted from Canon’s EF lens series, giving them a level of clarity with unmatched resolution. Each lens has a Super Spectra Coating which increases image contrast while reducing lens flare and ghosting. Furthermore, aspherical elements incorporated into the lens design assure users sharper focus while cutting down image distortion.

Long Eye Relief

Built in to accommodate eyeglass wearers, the Long Eye Relief feature provides greater viewing comfort, while ergonomic built makes the binoculars each to hold. An optional anti-fog eyepiece helps to prevent condensation and fogging in bad weather.

Strong Grip

The non-slip rubber used to structure the exterior of the binoculars proves useful under the most testing conditions. The surface allows for better grip even if viewing under extreme weather conditions or for long hours. Also the light body weight of Canon’s binoculars reduces difficulties for the user.

Illustrious Canon “L” Lens- 10x24L IS WP

“L” lenses are denoted by a single red line on the lens barrel, Canon’s L lenses possess groundbreaking imaging performance, outstanding operability and are resistant to weather and ageing. Initially used in Canon’s range of professional camera lenses, L lenses are known for its exceptional quality, clarity and optical design.

These lenses are now fitted into the top-of –the line binocular model 10x24L IS WP. Designed to provide superior image quality throughout the full viewing area, two Ultra-low Dispersion (UD) elements on each side of the lens give user a bolder and brighter view as compared to conventional optics.

Environmental Friendly Optics

All Canon binoculars use environmentally friendly lead-free glass for the optical lenses. The lenses ensure high quality imaging performance without causing any unnecessary harm to the natural environment.

Availability & Pricing

Canon’s binocular models, 8x25 IS, 10x30 IS, 10x42L IS WP, 18x50 IS AW, 15x50 IS AW and 12 x 36 IS II will be available at Canon’s authorised dealers from 15 October 2008 at the recommended retail price of RM 999.00 , RM 1499.00 , RM 4199.00, RM 3649.00, RM 3349.00 and RM2199.00 respectively.

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