17 October 2008

Microsoft BlueTrack Technology



Microsoft Hardware has introduced the world’s most advanced tracking technology, Microsoft BlueTrack Technology, which allows consumers to take their mice anywhere and work with confidence on more surfaces than ever before. Microsoft’s first-of-its-kind innovative tracking technology combines the width and power of optical technology with the precision of laser tracking to allow consumers to mouse on virtually any surface (except glass and mirrors) – from granite kitchen countertops to the living room carpet.

“Microsoft Hardware has always been at the forefront of innovation and BlueTrack Technology solidifies this position further,” said CP Chia, Senior Manager (Marketing) of ECS ASTAR Sdn Bhd , authorised distributor for Microsoft Hardware products in Malaysia . “We are very proud to be the distributor for these new Microsoft Hardware products in Malaysia and trust that they will be well received by the public,” he added.

“Research shows that people aren’t sitting at a desk all day, but they’ve gone mobile. PC shipments today are being driven by laptops and consumers need a mouse that can go with them anywhere,” said Katherine Teu, Regional Marketing Manager for Microsoft Hardware in South-East Asia . “BlueTrack Technology excels in areas where optical and laser technologies were falling short. Laser mice, for example, have a difficult time working on some common home surfaces, including granite and marble

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